At Passerine Finance, our mission is simple: help people make better financial decisions through clear, unbiased education. That mission shapes how we operate — and how we earn revenue.
No cost to you
Passerine Finance is free.
Everything on Passerine Finance is available to individual users at no cost. We do not charge subscriptions. We do not require accounts. We do not sell premium versions of our educational calculators. Our goal is to make high-quality financial education available to everyone.
How we are funded
How we support Passerine Finance.
Instead of charging our readers, we earn revenue by building financial education and analytics solutions for organizations. Our services include:
- Customized financial calculators tailored to an organization's needs
- White-label versions of Passerine Finance calculators that can be integrated into websites or customer portals
- Custom educational articles written in the same clear, objective style found throughout Passerine Finance
- Specialized analytics and data visualization applications for businesses and institutions
Revenue from these services helps fund the continued development of the free educational resources available on Passerine Finance.
Sponsorships
Working with sponsors.
We welcome sponsorships from organizations that share our interest in improving financial education. Sponsors may suggest:
- New calculator ideas
- Educational article topics
- Areas where additional financial education would benefit readers
Sponsors do not control our editorial content. They do not influence our educational conclusions. They do not determine the recommendations presented in our calculators or articles. Editorial independence is essential to maintaining the trust of our readers.
Independence
Our editorial principles.
Every calculator and article begins with the same question: what information will help someone make a better financial decision? We strive to:
- Explain concepts accurately and clearly
- Present tradeoffs honestly
- Show both advantages and disadvantages
- Use transparent calculations
- Distinguish facts from opinions
- Update information as laws, regulations, and financial practices change
Sometimes the best financial decision is obvious. Sometimes it depends on personal goals, taxes, risk tolerance, or life circumstances. Our role is to explain those tradeoffs — not to steer readers toward a particular product or outcome.
Our commitment
Why this matters.
Financial education should build understanding — not sell products. Whether you're using one of our calculators, reading an article, or working with us on a custom project, our commitment is the same: to provide objective, transparent, and educational experiences that help people make informed financial decisions. That commitment guides everything we build.
You can read more about how we keep the content objective in our Editorial Policy, and about how the calculators are built and checked in Calculator Methodology and Calculator Testing.
Get in touch
Contact us.
If your organization is interested in:
- Custom financial calculators
- White-label calculator licensing
- Custom educational content
- Sponsorship opportunities
- Analytics or data visualization projects
please contact us at [email protected].